Standard Banner Size for Website, today i will give you a basic how to make banner ads for website. There is many type and size of banner ads. Internet ads have as main advantages over traditional advertising its lower cost and its ability to target and tailor personalized way selling message with greater segmentation to different demographic groups that make up your target audience. Internet is ideal to reach a particular audience type, is a niche market. You can reach anyone if advertised at the right website.
Types of animated ads
Animated banners, must be in .GIF or .SWF and weigh 150 KB or less. In some places, the weight can not exceed 50 KB.
The .GIF format offers the advantage of working without the end user's browser from a web site to have Flash Player installed. Also such an Iphone.
While in ads in Flash (.SWF), the animations are better and have higher capacity, but with the difference that the banner requires Flash Player, which causes a low percentage, the ad does not show. To address this, many of these banners have a backup in .GIF.
The animation in both cases must last 30 seconds or less. This can be looped, that is, the animation is repeated several times, but within 30 seconds.
The animated .GIF must be 5 frames per second, or less, while in Flash, supports up to 20 frames per second.
Types of static ads
The images of the banners can be in .JPG, .PNG and .JPEG format.
The .jpeg and .jpg format are virtually the same. These are special for images with lots of colors, with a wider range.
The .PNG format is used when the number of colors is less, for example drawings, graphs or illustrations.
As explained by Google Adwords on your site, the ad sizes are measured in pixels and can be of the following sizes:
250 x 250 square. This type of ad can appear above, below or to the side of the website.
200 × 200 Small Square. Like the previous one, can appear above, below or to the side of the website.
468 x 60 can be top, middle or bottom of the site.
728 x 90 Leaderboard. Like the above, can be on top, middle or bottom of the site.
300 x 250 inline rectangle. It can appear above the side or bottom of the page.
336 x 280 long box. It can appear above, beside or below the website.
120 x 600 Skyscraper. May appear on the left or right side of the page.
160 x 600 Skycraper wide. Like the foregoing, may appear to the left or right side of the page.
300 x 600 Ad half a page.
Usually the response rate in the Online advertising is higher and the involvement of the visitors with our website after clicking on an ad is higher, since that happens to have an active position. Finally, the response to online advertising campaigns can be measured and analyzed (using tools such as Google Analytics), allowing us to adapt and optimize them for best results. Standard Banner Size for Website