Gives Google AdWords on your blog a few tips to create a banner to succeed in Google Display Network.
If we want to get a banner on our goals AdWords, your ads have to grab the user's attention, convey key information, and encourage the user to click and explore our website.
With these tips offered by Google achieve successful marketing campaigns promoting Display.
If we want to get a banner on our goals AdWords, your ads have to grab the user's attention, convey key information, and encourage the user to click and explore our website.
With these tips offered by Google achieve successful marketing campaigns promoting Display.
10 key tips to make a banner that incites click:
1. Call to Action
A phrase call to action encourages users to click on the ad and clearly lets you know what comes next. Direct calls to action such as "Buy Now" may be too common and insistentes.Mediante indirect calls to action such as "Scan Now" or short phrases as "The Journey of Your Dreams" help promote the action without requiring a firm commitment .
2. Call to Action in Each Frame
Include a call to action and key message in each frame of your ad and especially in the final frame. This ensures that no matter the time in which the user watches the ad, if he does so it will find a call-to-action.
3. Undertaking Company or Brand
Keep your brand or product logo in front of users in all frames. This will highlight the brand and increase credibility, increasing your CTR. If it is not possible to include the logo on every frame, at least do it in the final frame.
4. Pricing & Promotion
The more information on the price that a user can get from the ad, the better. Consider the possibility of offering promotional prices to the public, with discounts and offers support discount codes can help grab attention. If users do not like the price or terms of the offer, they will not click on the ad.
5. Proposal Value
Includes a clear and compelling message highlighting the benefits of the product or service. If the ad is animated, would be well to consider submitting a proposal for a value in each frame. Users should feel that they are missing something by not clicking.
6. Sense of Urgency
Create a sense of urgency in the banner, referring to the deadline or limits on the amount and availability. This can persuade users to consider the message immediately.
7. Coordinate Colors and Images
Customize ad colors to match your logo image, and use easy-see colors for backgrounds and lyrics. Very bright colors can be annoying and difficult to read. The transparent images in PNG format can improve the aesthetics within the ad.
8. Balances Text and Images
Text and images fail to convey the message. The text and images are processed by different parts of the brain, so the smooth integration of both, can help influence cognitive and emotional spectators. Complementary texts and images can help viewers to remember your ad long after seeing it.
9. Patents Relevant Destination Page
Directs users to the most relevant landing page where the product or service described in detail. The message on the page should match the message or promotion banner. This has a positive impact on users, improving conversion rate and Quality Score. Remember to match the look & feel of the ad to the landing page.
10. Launch an extensive network
Create your ad in all standard sizes or formats to ensure you reach every corner of the Google Display Network. Some sites cater to a specific size formats. With a complete range of ad sizes the chances that the banner appears on all sites will be improved.
1. Call to Action
A phrase call to action encourages users to click on the ad and clearly lets you know what comes next. Direct calls to action such as "Buy Now" may be too common and insistentes.Mediante indirect calls to action such as "Scan Now" or short phrases as "The Journey of Your Dreams" help promote the action without requiring a firm commitment .
2. Call to Action in Each Frame
Include a call to action and key message in each frame of your ad and especially in the final frame. This ensures that no matter the time in which the user watches the ad, if he does so it will find a call-to-action.
3. Undertaking Company or Brand
Keep your brand or product logo in front of users in all frames. This will highlight the brand and increase credibility, increasing your CTR. If it is not possible to include the logo on every frame, at least do it in the final frame.
4. Pricing & Promotion
The more information on the price that a user can get from the ad, the better. Consider the possibility of offering promotional prices to the public, with discounts and offers support discount codes can help grab attention. If users do not like the price or terms of the offer, they will not click on the ad.
5. Proposal Value
Includes a clear and compelling message highlighting the benefits of the product or service. If the ad is animated, would be well to consider submitting a proposal for a value in each frame. Users should feel that they are missing something by not clicking.
6. Sense of Urgency
Create a sense of urgency in the banner, referring to the deadline or limits on the amount and availability. This can persuade users to consider the message immediately.
7. Coordinate Colors and Images
Customize ad colors to match your logo image, and use easy-see colors for backgrounds and lyrics. Very bright colors can be annoying and difficult to read. The transparent images in PNG format can improve the aesthetics within the ad.
8. Balances Text and Images
Text and images fail to convey the message. The text and images are processed by different parts of the brain, so the smooth integration of both, can help influence cognitive and emotional spectators. Complementary texts and images can help viewers to remember your ad long after seeing it.
9. Patents Relevant Destination Page
Directs users to the most relevant landing page where the product or service described in detail. The message on the page should match the message or promotion banner. This has a positive impact on users, improving conversion rate and Quality Score. Remember to match the look & feel of the ad to the landing page.
10. Launch an extensive network
Create your ad in all standard sizes or formats to ensure you reach every corner of the Google Display Network. Some sites cater to a specific size formats. With a complete range of ad sizes the chances that the banner appears on all sites will be improved.
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